Popular Live Video Formats People Love To Watch!

Livestream videos can help increase audience engagement and create a dynamic interaction through urgency to facilitate a deeper connection with your target audience.

Making the same kind of Live video every single time, can get boring fairly quickly. Let’s try to spice things up with The 4 Popular Live Video Formats.

Maybe this will be the right opportunity to ask yourself, am I using the right kinds of Live Video formats. An even more important question would be, is this particular format the right one for me?

Let’s check it out!

Whether you are a content creator or a brand, having a clear vision with concrete streaming content is vital. There are a number of live videos you can use when considering, the right way you would want to send your message across multiple social media platforms.

Educational, Tutorials and How-To’s could be considered as different segments or separate video categories. There is much overlap between these three, which is why they fit easily into one category. An Educational Live Video could be sharing your expertise and personal experience, while tutorials could be seen as more software, product or service related explainer video. How-To’s is just another umbrella term that describes these types of educational videos but can often be considered as step-by-step guides.

As much as texts are the most widespread type of content, educational live videos are a lot quicker, dynamic and easier to digest.

It is a way to be authentic and honest with your audience. Help them with solving a problem, or share a bit of knowledge about a relevant or current subject.

In this case the brand is seen as adding value and not just selling its products or services. Helping the user with various topics and subject matters builds trust. For example, to help them overcome a problem or teach them how to use a particular software feature.

This quite naturally leads us to tutorials. A real time (Live) tutorial enhances the quality of the business and its offerings. It’s simple, what you are offering seems real and creates trust in the product or service, as well as the business. You could even take recorded YouTube video tutorials(educational) and repurpose them as live videos.

In short, videos can be short or in depth, also called deep dives. You can discuss industry related topics or give advice on how to help individuals or businesses grow. Or it can be simple in scope, specific, short and to the point. Like this article you’re reading right now: Content Strategy: Popular Types Of Live Videos.

“Ask me anything,” or “Q&A:” whatever you call it, this type of video stream requires little preparation.

Live Q&A sessions work well for any brand or creator in any industry.

AMA stands for “Ask Me Anything.” and Q&A stands for Questions and Answers. This type of live video is easy to do — it takes minimal planning, and your audience is the main content creator.

All you have to do is go live, and prepare for the incoming questions. To do a successful AMA, promote it ahead of time. I guess this is true for most live videos, announce it a few days earlier and remind people on the exact day when you will be going live.

Also, if you can have someone to take a look at the chat during the Livestream, to act as a moderator. In order to help you pick out the questions and filter out negative or inappropriate comments.

Besides the benefit of creating a more significant interaction with the audience, this is another way for users to get to know your company. I also think this type of live video puts less pressure on the host in terms of preparation and you can more easily connect and interact with your audience and have some fun talking to people!

Expert videos and live interviews have been on the rise in recent years. Its main focus has been interviewing experts and leaders in a particular industry to gain valuable knowledge that will be engaging to your viewers to help them stay informed and make better sound decisions.

The Live Interview format can be helpful to attract a new audience. While your guests can further a conversation. A fresh new perspective that challenges what you’re used to doing with your brand, and may even shine a new business approach.

It is important to pinpoint that informing your followers/fans about the interview in advance is crucial because it will help you to attract new viewers to the live show.

You can create a dynamic interview by having different segments, like having a Q&A prepared that you have gathered beforehand, as we have previously discussed.

If need be, you can repurpose this Live video and post it on the brands YouTube channel or Social Media page to showcase your live interviews. When you gain new subscribers or followers they will be able to see your exposure, versatility in content development, industry knowledge and audience reach.

This is one of my favorite types of live videos. Users love to take a look behind a scenes while brands benefit from these types of videos because it humanizes the brand. With this type of content audiences get to see the actual people doing all the hard work and helps them better understand the business.

People, company culture, inner working and routine. When audiences get to see the hidden elements, it creates a sense of loyalty and makes your content more authentic.

There are video formats that fit better to regular edited videos then they do Livstreams. An example of this Vlog.This could become a video series in which every week or multiple times a week, you look at different parts of your business to showcase inner workings. A personal favorites of mine are a day in the life of a Blank, and a behind-the-scenes vlog.

We all love to see someone enjoying what they do. True passion and hard work pays, simply because you can’t fabricate it and people love rooting for their favorite creators and brands. Especially if they can feel a creators voice or a brands vision aligns with their personal interests, values and personal beliefs.

These are the most popular types of live videos which you can see across many different platforms. Whether, we’re talking about Twitch, YouTube, Facebook…etc. These types of Live Formats can also be applied to regular edited videos, as well as Podcasts.

I believe that this is a general overview, that brands, creators and even individuals can benefit from. Besides, this is easy and everyone can do it!

Live streaming can help expand your business and show authenticity. You may have noticed that your favorite creators and brands don’t limit themselves to just one type of Live Streaming Video.

Choose the right kind of Live Video methods that best fit your values and future goals you want to achieve. With the right goals you will find your audience, thanks to your consistent content posting you will be able to make your brand shine through the noise.

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