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How to drive traffic to your website?

Ask a marketer or business owner what they’d like most in the world, and they’ll probably tell you more customers.

What often comes after that? More traffic to their site. In fact, 61% of marketers say their biggest challenge is generating traffic and leads.

Be alert: You can’t get more website traffic without content.

More website traffic means more customers! Here are 24 ways to drive traffic to your website for free — with content, SEO, social, and more.

1. Have a blog

Your business needs a blog where you can regularly publish useful, long-form content on your site.

2. Focus on evergreen topics

While news and trending topics can give you a traffic boost in the short term, they’re not worth the time and effort. Create content around topics that will always be of interest to your audience. These evergreen posts will accumulate traffic and links over time, especially if you refresh it regularly.

3. Invite others to guest blog on your site

Not only can guest authors diversify your topics and perspectives, but they’ll want to share the article with their network and link to it on their site, which could bring new readers to yours.

4. Create awesome visuals

5. Incorporate video

Text-based content is all well and good, but video can attract more visitors and keep them engaged.

6. Optimize your SERP appearance

Just including the keyword in your meta description and meta title isn’t enough. You need to optimize these important pieces of information to improve their appeal on the SERP and encourage more organic clicks.

7. Link internally

When creating and publishing content, be sure to add at least 1–3 links to other pages on your site to that page. This will help drive traffic to those pages, but also, it (a) keeps visitors on your site longer, (b) gets them to view more pages on your site, and © allows them to get more value out of your site — all of which improve your ranking and drive more traffic to your website.

8. Improve your page speed

Ever found yourself waiting thirty seconds for a webpage to load? Me neither. If your site takes forever to load, your bounce rate will be sky-high. Speed has always been a ranking factor, but even more so now with the page experience update.

9. Make your site responsive

Today, more traffic occurs on mobile than desktop, so if you’re making your visitors pinch and scroll their way around your site, you’re basically telling them to go elsewhere. Even if you have a basic website, you still need to ensure that it is accessible and comfortably viewable across a range of devices, including smaller smartphones.

10. Implement Schema markup

11. Get backlinks

12. Promote your content on social

13. Post native LinkedIn articles

The world’s largest professional social network is a valuable publishing platform in its own right, which means you should be posting content to LinkedIn on a regular basis. Doing so can boost traffic to your site, drive more visitors to your LinkedIn Company Page, and increase your reputation within your industry.

14. Add social share buttons

This is an easy website traffic win. Social share buttons allow readers to share the page they’re reading with their social networks in just a few clicks.

15. Host webinars

People love to learn, and webinars are an excellent way to impart your wisdom to your eagerly waiting audience. Combined with an effective social promotion campaign, webinars are a great way to increase traffic to your website. Send out an email a week or so ahead of time, as well as a “last chance to register” reminder the day before the webinar.

16. Start an online community

People want to speak their minds and weigh in on subjects they feel passionately about, so building a community on your site is a great way to start a conversation and increase traffic. Implement a robust commenting system through third-party solutions such as Facebook comments or Disqus, or create a dedicated forum where visitors can ask questions.

17. Participate in forums

Join forums and social media groups on LinkedIn, Facebook, and Reddit where you can share your knowledge. Only include links if it’s allowed and appropriate, and if you do, don’t post links only or include links in every post.

18. Attend conferences

Whatever industry you’re in, chances are there are at least one or two major conventions and conferences that are relevant to your business. Attending these events is a good idea — speaking at them is even better.

19. Submit your content to aggregator sites

If you have a blog, it likely has an RSS feed that allows aggregator sites to display the latest content on a particular topic. People use these sites to follow their favorite blogs, news sites, and more and often opt-in to receive emails with these links.

20. Reach out to email newsletters

A newsletter does not have to be complicated. It’s perfect for people who use their inbox as a reading list, and it’s also great for posts on topics that your audience might not know to search for.

21. Advertise

This one isn’t free, but if you play your cards right, your investment can easily pay for itself.

SEO is all well and good, but it takes a few months of consistent publishing to accumulate traffic, build links, and earn Google’s favor. Search, display, and social ads are all excellent ways of attracting highly targeted visitors to your site at scale. Each paid media channel has its pros and cons, so think carefully about your objectives before you reach for your credit card.

22. Track SEO metrics with Google Analytics

Google Analytics is an invaluable source of data on just about every conceivable aspect of your site, from your most popular pages to visitor demographics. Keep a close eye on your SEO metrics, and use this information to inform your promotional and content strategies.

23. Identify queries with Google Search Console

Google Search Console is super useful in finding the queries that are leading people to find your site in search results and click on it. This can help you make sure your pages are ranking for what you’re targeting, find new keywords to add to an existing page, and new keywords to target altogether. You can also view the organic click-through rate in GSC and troubleshoot indexing issues.

24. Interview industry thought leaders

Think interviews are only for the big leaguers? You’d be amazed how many people will be willing to talk to you if you just ask them. Send out emails requesting an interview with thought leaders in your industry and publish the interviews on your blog. Not only will the name recognition boost your credibility and increase traffic to your website, but the interviewee will also probably share the content too.

Like this article? if yes then share it with your friends, and colleagues & sharing it on Twitter or Facebook.

Thank you for Reading!!

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