Why and How of Content Marketing?

Digital is just not about technology but culture and content

Content Marketing Objective: According to Content Market Institute, the objective of content marketing for B2B companies is to drive specific profitable customer actions through effective use of contents — text, videos and game solutions.The online content marketing objective can be classified as follows

To develop company owned web site into a trusted authority in the respective field

Increase the website conversion rates

Rank higher in the search engines for competitive words

Build a permanent source of targeted links and traffic

Generate lots of qualified leads and sales from the website

The content marketing mission and goals will impact the content that is published, platform on which it is published, and how often, as well as how your team prioritizes, organizes, and categorizes/tags its content creation efforts.

Content Marketing Business Goals: The top two business goals of content marketing are

Brand awareness: There are three indicators which can tell marketers that their content marketing strategies are working in the context of brand awareness. These indicators are:

· Higher ranking in search engine results pages,

· An increase in a website’s “first-time visitors”, and

· An increase in social metrics including likes, favourites, retweets and follows.

Customer Engagement: The indicators which tells whether there is engagement relate to whether content was read, downloaded, commented on or shared.

B2B Content Marketing Challenges : The lack of content or poor content denies the service providers the chance to engage with buyers early in their purchase cycle. The three key content marketing challenges that needs to be addressed by B2B tech companies are

Lack of content marketing strategy: The vast majority of vendors don’t have a content strategy except for very large tech companies that have made strategic investments in content marketing organizations (IBM, Microsoft, and Salesforce).

Lack of sponsorship: Content marketing is left to small marketing teams which results in low-quality content and a lack of consistency in content creation.

Lack of a content distribution strategy: Most B2B tech companies fail to take advantage of the multiple digital and social media channels to promote content.

Our Content Marketing Services portfolio includes

Digital content services will support businesses on a range of content projects that could include web pages, blogs, white papers, and outbound campaign. All the contents are optimized with relevant keywords to enable prospects to discover the content.

Landing pages: The services includes writing content for home, about and services pages. These pages have distinct calls to action, include the SEO keywords and be somewhere in the range of 250–450 words long (depending on the design of the site).

Web pages: The service involves writing content for web pages incorporating relevant keywords. The web pages content is usually 250–450 words and integrates well into the information architecture of the website.

Blog: Blog is important to educate and inform prospects and customer about industry developments and company. Blog drives SEO, fuel social media marketing campaigns and are a good way to introduce prospects to the brand. We write compelling articles and white papers to establish company as thought leaders.

Social media posts and creatives: Writing content for organic and paid promotion wiyth creatives including sophisticated to simple designs. As prospects and customers spend more time on social medial platrorms it becomes important to use the available opportunity to engage them and also encourage for user generated content.

Please contact us at manish.tiwari@odigitech.com

Related posts:

This may take a couple of minutes depending on your internet connection to create the whole thing. However, when this tool finishes, issue the following commands to run your react app. This will…