TOP 4 REASONS TO CHOOSE SEARCH ADS IF YOU ARE A STARTER IN ADVERTISING

As the world has been adapting to new trends and rising advertising growth, it can be tough for small businesses to jump into advertising all of a sudden, without any prior understanding.

Usually small businesses and startups stick to their old selling policy which has shown growth so far, yet the steady growth through the old selling method or organic ways isn’t going to be stable for long.

When we spoke to one of our clients about investing in Advertising or allocating a budget for advertising, their question was “Why would I !! when I can already see growth through organic ways like paying between $2 — $10 for a lead”

It’s a common question among small businesses and startups. Why Would you invest in advertising, especially search advertising if you can already see growth through organic ways? Well, here we have pointed out the

Paid Search Advertising is one of the most commonly used Pay Per Click (PPC) advertising strategy. Using an auction-based model you can get to rank your search ad with relevant keywords, Here is how it works

As you can see in the above image, we used three keywords in Google Search “Online + Teacher + UK”, usually when you search without any location, Google search displays results that are close to your current location. These search ads are a combination of

Startups and small businesses cannot afford to devote the time required to only rely on Search Engine Optimization (SEO) to improve their business performance. While organic results focus on comparative website content, website designs, SEO etc.. which can be helpful in long-term growth.

However, search advertising helps you reach your audience much faster and creates an online presence before your organic methods start to work for your advantage in Google Search ( that too, only if done right). This makes search advertising an excellent short-term and long-term approach for increasing your business’s visibility and ranking your website in Search Engine Results Pages (SERP) sooner.

Most companies have a specific group of audiences, especially targeting local audiences or international audiences.

For Example: When I was writing a blog post about “Plumbing Company in Birmingham”, I forgot to mention the location of the service provider and service providing area. However, I attached a statistic data of the United States plumbing reports. Our Director replied to me and said; “Lol Plumbers ain’t going to travel to the United States from Birmingham just for removing sink blockage” These are Birmingham Plumbers focusing on a local audience.

That’s how targeted audiences work, targeting a specific group of audience who might truly be in need of your service or product, this makes the search ad more worthy in finding potential audience and generating a highly convertible lead for your business.

One of the finest advantages of Google Search Advertising is the opportunity to target your audience within your budget, no matter how large or little. Using the above Google Ads Strategy, you can narrow down your targeted audience who can be a highly convertible lead, it’s either Pay per click or pay for 1000 impressions. This allows you to limit your daily search advertising expense by selecting a maximum or minimum bid budget.

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